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While the impact is unique to every business or organization, take a minute to ask yourself: What does losing over 17% of my mailing list mean to me? Email deliverability explained
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They might just stop doing business with you, especially if this happens repeatedly. Even if they do realize, they may not check to see what happened. Many of those contacts may not have expected the message, so they don’t know they are missing out. When your communications don’t reach your customers, you may lose out on potential revenue and you may also damage your reputation.Ĭonsider this: If you have 1,000 contacts on your list but only 83% of your emails are delivered, then 170 contacts didn’t even receive your email. If you’re using email marketing for your small business, you know how important it is to make sure your marketing emails find their way into your customers’ email inboxes. In fact, according to Validity’s Email Deliverability Benchmark Report, as many as 17% of emails did not make it to the inbox. Just because an email doesn’t bounce, doesn’t mean it was delivered. Most people don’t think about deliverability until they have a major issue with their sender reputation - like when hundreds, or in some cases thousands, of emails fail to reach customers. Still not using email marketing? Give Constant Contact a try for FREE! Why email deliverability matters If you’re a Constant Contact customer, you’re in luck! We do most of the heavy lifting to make sure your emails get where they need to go - to your subscribers’ inbox and not their spam folder.
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How to improve email deliverability and avoid emails going to spam.